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06 | 20 | 2008 Congratulations to Nueflor for Recent Launch Congratulations go out to Nueflor on today's launch of their website redesign. Nueflor came to Vapor Drawings Digital Media, LLC as a Search Marketing client. After discussions and discovery we suggested a site redesign to enhance visitor retention time and conversion and to increase their Return on Investment (ROI) for their Internet advertising. The site features: A move to a wider screen resolution of 1024 pixels wide to meet new browser standards; A new dynamic Flash image display that pulls image files from the server via PHP and Actionscript; New pages that focus on Content Areas designed to attract and convert to action several target markets; Increase navigation efficiency. The new website will allow Vapor Drawings Digital Media to focus, test and refine the site content to increase click throughs and ROI for Nueflor's Internet advertising campaign. Contact us if you'd like more information on how site content and Search Marketing can work together to bring you new business through your website. 06 | 06 | 2008 Our New Website Launches Welcome to our new website redesign. We are always trying new things and testing new web code standards. So here's the latest for us. This redesign helps to show how beautifully Flash and XHTML go together. Of course, some of our content is dynamically loaded, so we've used PHP and MySql here, too. "Leveraging many different web technologies into an engaging website is extremely important these days," say Director of Design and Development Lynn Moody. "Websites have to be much more powerful than the old static html just to capture and convert users into customers, clients, or supporters." Website owners have just a few seconds to capture an internet user and then just a minute or two to engage them. A website that does these two things is off to a good start. Then the site must lead the user down a logical path to the ultimate end-reason for their visit— to buy a product, get informed, donate to the cause, or book a consultation. A good website can do all of those things, plus present your organization's public face in a brand new way. 05 | 01 | 2008 Content Management a Must The websites have been built and the people are coming! Now the challenge is to keep them coming. "Every organization must have a way to keep their website updated with fresh, relevant content. Slick and engaging content is a must, too. But if the information is old and no longer means anything to users, they won't stick around, and they won't be back," says Vapor Drawings Director of Design & Development, Lynn Moody. Vapor Drawings Digital Media has consciously developed powerful content management software that is easy for non-technical people to use. Web page interfaces with point and click useability makes our custom and template content management systems easy to use and flexible in application. Users are able to place their content where they want on the web page, wrap text around images and used the text editor to bold, color and otherwise tweak text. All our content management software is proprietary. We've built it, we understand it, so we can customize it to your needs. 03 | 27 | 2008 Online Auctions... Major Fundraisers According to a report cited by the American Marketing Association, Online Auctions are fast becoming the major fundraising event for nonprofit organizations. After the precident Ebay has set for bidding online, bidders find online auctions to be a new, exciting and easy way to support their favorite charities. Online auctions also open up the event to participants who normally wouldn't take part in a live auction event. Organizations also save money by not having the expense of a live event, which can be more expensive than online auction fees. "Aside from being a fun new way to raise funds, online auctions can provide orginzations with data on their donors in a way silent auctions or other traditional fundraisers cannot," says Vapor Drawings Director of Design & Development, Lynn Moody. As providers of nonprofit online auctions for 4 years, Vapor Drawings Digital Media strives to provide a turn-key event for clients. This includes providing some auction items, such as collectibles and fabulous vacation packages that really draw out the online bidders. Let the Online Auction experts at Vapor Drawings Digital Media provide you with a seemless and profitable online auction event. |
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